Resume

Jim Calder ▪ www.jimcalder.com
jimmyccalder@gmail.com

COMMUNICATIONS PROFESSIONAL
Brand Building ▪Web Development ▪Editing ▪Writing ▪ Social Media

Ten years’ experience driving revenue and audience development for products, websites and publications for a variety of publishing and manufacturing companies. Highly competitive, passionate, skilled and articulate, able to achieve results others believed to be impossible. Experienced in web development, marketing, partnership and community building, and project and brand management.

CORE COMPETENCIES
• Brand Building • Web Development • Editing/Writing
• Public Relations • Online Publishing • Marketing
• Sales Support • Social Media • Magazine/Journal Management
• Audience Development • Graphic Creation • Content Building
• Community Building • Digital Video • Staff Building

HIGHLIGHTED CAREER ACHIEVEMENTS
• Magazine Founder – Co-founded and launched an online magazine
• Social Media – The first to create social networking presence and blog program at current publishing company. Developed sponsored blog program to generate new revenue.
• Digital Video – Implemented a low cost digital video production platform for HMP Communications that resulted in both generation of advertising revenue and additional content.
• Web Development-
www.prolongmagazine.com, www.todayswoundclinic.com, www.calderisms.com

PROFESSIONAL EXPERIENCE
HMP Communications, Malvern, PA
2007 – Present
www.hmpcommunications.com
Created a brand identity for an infant healthcare magazine; elevated the brand from a bi-yearly print publication in 2007 to a bi-monthly print and online magazine in 2010. Created the first multi-media presence for any brand at HMP Communications consisting of the first blog program, online videos, podcasts, social networking, and micro sites.

Managing Editor, Today’s Wound Clinic (TWC)
• Manage all operations for a national healthcare print and online publication
• Directly manage two junior editors
• Manage strategic plain and daily maintenance of www.todayswoundclinic.com
• Helped create a multi-media presence for the wound care division’s seven brands: online video, podcasts, social networking, blog program, and micro websites.
• Developed plans to increase advertising revenue and reader circulation
• Created customized packages for the sales team to sell including (digital reprints, sponsored blogs, and video advertisements).
• Under my leadership the brand saw an increase in circulation and revenue during the recession of 2008–2009.

ProLong Magazine, LLC, Philadelphia, PA
2009 – Present
www.prolongmagazine.com
Co-launched an online health and wellness magazine building a community of individuals who are interested in advancing their knowledge in the areas of career, relationships, mind, body and soul.
Brand Architect and Co-Founder
• Built a health and wellness publication that is attractive to advertisers.
• Created a platform for more than 20 talented authors and bloggers.
• Created opportunities for advertising revenue.
• Created website, logo, content, brand identity, social networking presence, and online community.
• Optimized community to generate advertising revenue opportunities.

North American Publishing Company/Philadelphia, Pa
11/06 to 09/07
Senior Editor/Book Business and Publishing Executive Magazines
• Wrote, assigned, and edited content for two national print publications, two e-news programs, tradeshow materials, and special projects.

The Crafts Report/Wilmington, DE
04/04 to 10/06
Associate Editor
• Developed and wrote content for a national arts business publication with a circulation of 35,000 print readers.

Kalan LP/Lansdowne, PA
11/02 to 4/04
Director of Editorial
• Wrote copy, ad material, and press releases for more than 60 lines of novelty gifts for a nationally distributed greeting card and novelty gift manufacturer with annual revenue of $30 million.

EDUCATION
Bachelor of Arts in Mass Communications, Bloomsburg University, 2000
Concentration in Advertising and Journalism

TECHNOLOGY
Web Creation: Skilled in WordPress and Drupal content management/website development systems
Video: Skilled in shooting HD quality digital video for brand promotion, video editing
Social Media: Blogging, E-News, and Podcasts
Social Networking: Experience in building brands on Facebook, Twitter, and LinkedIn
Print Publishing Platforms: Photoshop, QuarkXpress, NewsEdit, Microsoft Office
Skilled in both MAC and PC platforms