Resume

Jim Calder ▪ www.jimcalder.com

jimmyccalder@gmail.com

COMMUNICATIONS PROFESSIONAL

Brand Building ▪Web Development ▪Editing ▪Writing ▪ Social Media

Close to 9 years’ experience driving revenue and audience development for products, websites and publications for a variety of publishing and manufacturing companies. Highly competitive, passionate, skilled and articulate, able to achieve results others believed to be impossible. Experienced in web development, marketing, partnership and community building, and project and brand management.

· Brand Building                                  · Web Development                · Editing/Writing

· Public Relations                                · Online Publishing                  · Marketing 

· Sales Support                                   · Social Media                         · Magazine/Journal Management

· Audience Development                      · Graphic Creation                  · Content Building

· Community Building                         · Digital Video Production        · Staff Building                       

HIGHLIGHTED CAREER ACHIEVEMENTS

• Magazine Founder - Co-founded and launched an online magazine
• Social Media - The first to create social networking presence and blog program at current publishing company. Developed sponsored blog program to generate new revenue.
• Digital Video - Implemented a low cost digital video production platform for communications company that resulted in both generation of advertising revenue and additional content.

·     Web Development-

www.prolongmagazine.com, www.todayswoundclinic.com, www.calderisms.com

PROFESSIONAL EXPERIENCE

HMP Communications, Malvern, PA                                                                             2007 – Present
www.hmpcommunications.com 

Created a brand identity for an infant magazine; elevated the brand from a bi-yearly print publication with a scattered focus in 2007 to a bi-monthly print and online magazine in 2010. Also created the first multi-media presence for any brand at HMP Communications: created the first blog program, online videos, podcasts, social networking presence, and micro sites.

Managing Editor, Today's Wound Clinic (TWC)

• Manage all operations for a national healthcare print and online publication
• Directly manage two junior editors to achieve the division's goals
• Manage strategic plain and daily maintenance of www.todayswoundclinic.com
• Helped create a multi-media presence for the wound care division's seven brands - Online Video, Podcasts, Social Networking, blog program, and micro websites.
• Developed plans to increase advertising revenue and reader circulation
• Created customized packages for the sales team to sell including (digital reprints, sponsored blogs, and video advertisements).
• Under my leadership the brand saw an increase in circulation and revenue during the recession of 2008–2009.

ProLong Magazine, LLC, Philadelphia, PA                                                                 2009 – Present
www.prolongmagazine.com

Co-launched a new start-up company and health and wellness online magazine. Created a community of individuals who are interested in advancing their knowledge in the subjects of career, relationships, mind, body and soul. The site currently receives more than 1,000 unique visitors per day.

Brand Architect and Co-Founder

• Built a health and wellness publication that is attractive to advertisers.
• Created a platform for more than 20 talented authors and bloggers.
• Created opportunities for advertising revenue.
• Created website, logo, content, brand identity, social networking presence, online community.
• Optimized community to generate advertising revenue opportunities.

North American Publishing Company/Philadelphia, Pa                                               11/06 to 09/07
Senior Editor/Book Business and Publishing Executive Magazines

• Wrote, assigned, and edited content for two national print publications, two e-news programs, tradeshow materials, and special projects.

The Crafts Report/Wilmington, DE                                                                            04/04 to 10/06
Associate Editor

• Developed and wrote content for a national arts business publication with a circulation of 35,000 print readers.
  
  

Kalan LP/Lansdowne, PA                                                                                            11/02 to 4/04

Director of Editorial

        •   Wrote copy, ad material, and press releases for more than 60 lines of novelty gifts for a nationally      distributed greeting card and novelty gift manufacturer with annual revenue of $30 million.

EDUCATION

Bachelor of Arts in Mass Communications, Bloomsburg University, 2000

Concentration in Advertising and Journalism

 

TECHNOLOGY

Web Creation: Skilled in WordPress and Drupal content management systems

Social Media: Digital Video Editing (iMovie), Blogging, E-News, and Podcasts

Social Networking: Experience in building brands on Facebook, Twitter, and LinkedIn

Print Publishing Platforms: Photoshop, QuarkXpress, NewsEdit, Microsoft Office

Skilled in both MAC and PC platforms