Bio

James Calder holds 12 years of professional marketing and management experience across several platforms including print, online, networking, meetings and more. Calder’s key skills include web design, digital video production, social networking and brand management. Calder succeeds by jumping in, teaching himself new skills, and sharing his knowledge with his peers.

In the Fall of 2009, Calder co-Launched a start-up publishing company called ProLong Magazine, LLC. The company’s home base is ProLong Magazine (www.prolongmagazine.com), an online publication dedicated to increasing the life in its reader’s years.

As brand architect and co-founder of ProLong Magazine, he has created a structure of talented authors building on a loyal audience base of like-minded people with similar interests. ProLong has been called prolific and innovative by its readers.

Calder graduated with a B.A. in Mass Communications and concentration in Advertising and Journalism from Bloomsburg University of PA in December 2000. He started his career at a weekly newspaper where he quickly mastered editing and layout and was promoted from reporter to features editor. Realizing that newspapers were just the tip of the brand iceberg, he took a challenging position as editorial director for a greeting card and novelty gift company where he tackled the art of creativity and promotion as well as marketing and PR. Next Calder pursued the magazine publishing arena writing and editing for The Crafts Report, a national arts magazine with an audience of more than 35,000 readers. In a pursuit of true multimedia brands, he worked as Senior Editor for two B2B publications covering the publishing industry. It was at this point in his career that he realized that all brands are quickly moving to multi-venue projects and campaigns.

Calder is currently employed full-time for HMP Communications and is Brand Manager of Today’s Wound Clinic (TWC), the leading journal for clinicians in a wound care clinic setting. Many believe that wound care centers are the largest growing type of facilities in the healthcare industry. Under his management the TWC brand has seen tremendous growth in the last three years including increases in revenue and audience development.

Calder’s strength lies in his lack of fear for learning new skills and standing up for proven ideas and principles. He continues to set the standard for taking responsibility for anything that touches the brands that he manages. Calder is not afraid of failure because nothing innovative can ever be achieved without risking failure.

Specialties
Brand Building, Website building, Online Publishing, Social Networking, Social Media, E-News Management, Audience Development, Editing, Writing, Journal Management, Sales Support, Marketing, Public Relations, Web Maintenance, Video Production and Editing, Logo Design, Viral Marketing, Team/Staff Building