Incentives to Advertise
One of the ways that I increased revenue for the Today’s Wound Clinic brand in 2010 was by creating Advertising dependent editorial features, which drove ad pages and directly brought in new revenue.
A house ad encouraging clients to “Bring The Green Back To Your Brands” was created along with web buttons for each editorial section, bringing the campaign together.
Since the brand was founded in 2007 it has witnessed a 334% increase in revenue.
House Ad
Web Buttons
Wound Care Brands is a staff blog that covers companies that advertise in Today’s Wound Clinic.
Clinician’s Report is an intensive survey conducted by companies on a specific area each issue.
The Product Focus section is an article on a specific product of one of TWC’s clients.
The Industry Insider section is a company profile on a specific advertising client.
TWC Social Networking is the networking of the brand’s social networking pages on sites like Facebook, Twitter, LinkedIn and YouTube. When companies advertise in the print edition our staff promotes their products or services on these social sites.
Web Links
TAP Social Media E-News
My Tumblr
What Facebook's Changes Mean for Marketers
Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say. One big change is…Social Numbers Climbing
Fox 29 has experienced an increase of more than 8,000 fans since I consulted for their facebook fan page.
I miss the time when people actually would send original ideas in an email and not common practices regurgitated as some new theory or practice.
MEI am not going to lie, i would enjoy the life of a rock star.
Me
Caitie’s milk cup. For sale
Hide under water or anywhere, so undisturbed you feel the jerk of pleasure when an idea comes.
Plaque at RISD Museum (via calderisms)
Branding
YouTube Channel
