The Crafts Report
About The Brand
The Craft’s Report is an arts business magazine for high end crafts artists. It was based out of Wilmington, DE before moving to Iola, WI. The brand was read by 35,000 subscribers each month.
My Time With The Brand
04/04 to 10/06
My Role With The Brand
I was the associate editor of the magazine, in charge of audience development and brand building with other members of our creative team.
Key Marketing Challenge
At the time, the company was run by owners who did not see the value of online publishing. It was a great challenge to get them to move away from the traditional print format but working as a team we eventual convinced the owners to explore online efforts.
TAP Social Media E-News
My Tumblr
What Facebook's Changes Mean for Marketers
Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say. One big change is…Social Numbers Climbing
Fox 29 has experienced an increase of more than 8,000 fans since I consulted for their facebook fan page.
I miss the time when people actually would send original ideas in an email and not common practices regurgitated as some new theory or practice.
MEI am not going to lie, i would enjoy the life of a rock star.
Me
Caitie’s milk cup. For sale
Hide under water or anywhere, so undisturbed you feel the jerk of pleasure when an idea comes.
Plaque at RISD Museum (via calderisms)
Branding
YouTube Channel
