Publishing Executive
About The Brand
Publishing Executive is a national print magazine read by executives in the industry. The magazine is published monthly out of Philadelphia, PA.
My Time With The Brand
11/06 to 09/07
My Role With The Brand
As Senior Editor I raised the bar of the brand by interviewing key leaders in publishing and technology for cover stories and various other sections. Highlights of these interviews included:
Jay Lauf, Publisher Wired Magazine
Adam Lasnik, Search Evangelist at Google
Priyank Garg, Product Manager for Yahoo!
Patrick Albano, National Director of Sports Illustrated Sales
Tom Lynch, Director of Search Engine Marketing, ePublishing
Don Pazour, President/CEO Access Intelligence
Andrew Weber, President/CEO Farm Journal Media
Cameron Bishop, Co-founder and President, Ascend Media
Steve Bernstein, President/Publisher of Zenbu Media, LLC
Phil Kramer, Vice President of Internet Sales and Marketing of Ziff Davis
Key Marketing Challenge
One of the great challenges for this brand was keeping up with constantly changing technology issues that change the publishing world. By changing the feel of the brand to be more tech driven, the brand was able to see increases in revenue.
TAP Social Media E-News
My Tumblr
What Facebook's Changes Mean for Marketers
Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say. One big change is…Social Numbers Climbing
Fox 29 has experienced an increase of more than 8,000 fans since I consulted for their facebook fan page.
I miss the time when people actually would send original ideas in an email and not common practices regurgitated as some new theory or practice.
MEI am not going to lie, i would enjoy the life of a rock star.
Me
Caitie’s milk cup. For sale
Hide under water or anywhere, so undisturbed you feel the jerk of pleasure when an idea comes.
Plaque at RISD Museum (via calderisms)
Branding
YouTube Channel
