Kalan LP
About The Brand
Kalan, LP is a national greeting card and novelty gift company based out of Lansdowne, PA. The company distributes products at Claire’s, Spencer Gifts, CVS, Walmart and many other retail chains around the country.
My Time With The Brand
11/02-04/04
My Role With The Brand
I started as a copywriter with the company and quickly moved up to the Director of Editorial position. I worked with the art department to take ideas to finalized items for sale for more than 60 lines of products.
Key Marketing Challenge
The many micro brands that fell under the Kalan LP name (more than 60 lines of products) the creative process never stopped. It was here that honed the skill of market research. I learned to constantly check what the competition was doing, and figure out how to do it better.
TAP Social Media E-News
My Tumblr
What Facebook's Changes Mean for Marketers
Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say. One big change is…Social Numbers Climbing
Fox 29 has experienced an increase of more than 8,000 fans since I consulted for their facebook fan page.
I miss the time when people actually would send original ideas in an email and not common practices regurgitated as some new theory or practice.
MEI am not going to lie, i would enjoy the life of a rock star.
Me
Caitie’s milk cup. For sale
Hide under water or anywhere, so undisturbed you feel the jerk of pleasure when an idea comes.
Plaque at RISD Museum (via calderisms)
Branding
YouTube Channel
