Book Business
About The Brand
Book Business is read by 12,000 industry executives who buy, specify and approve services and products for book publishing management, printing, manufacturing, paper, binding, finishing, packaging, publishing systems, marketing, distribution and interactive media.
My Time With The Brand
11/06 to 09/07
My Role With The Brand
As senior editor of the brand I really wanted to make sure that the magazine grew by having a stronger editorial presence in the form of cover stories. I constructed marketing plans to attract interviews from the top level of the industry. Highlighted breakthrough interviews include:
Tim O’Reilly, Founder/CEO of O’Reilly Media, Inc.
Jane Friedman, President and CEO of HarperCollins Publishers
George Jones, CEO of Borders Group
Tom Turvey, Head of Google Book Search Partnership
Susan Katz, President and publisher of the Children’s Division of HarperCollins
Brian Murray, Group President for HarperCollins Publishers
Oatricia Schroeder, President and CEO of the Association of American Publishers (AAP)
Mike Lorion, President of LeapFrog Schoolhouse
Dwight Baker, President, Baker Publishing Group
Steve Maikowski, Director of NYU Press
Key Marketing Challenge
A key challenge I took on for this brand was overseeing the creation and analysis of the first ever Book Industry Salary Guide in August of 2007. This issue set the benchmark of what people were making in the book industry across varies positions.
TAP Social Media E-News
My Tumblr
What Facebook's Changes Mean for Marketers
Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say. One big change is…Social Numbers Climbing
Fox 29 has experienced an increase of more than 8,000 fans since I consulted for their facebook fan page.
I miss the time when people actually would send original ideas in an email and not common practices regurgitated as some new theory or practice.
MEI am not going to lie, i would enjoy the life of a rock star.
Me
Caitie’s milk cup. For sale
Hide under water or anywhere, so undisturbed you feel the jerk of pleasure when an idea comes.
Plaque at RISD Museum (via calderisms)
Branding
YouTube Channel
