This video makes me so happy. Because I realize instantly that I am not the only one dealing with the struggle of having to prove the value of social media. To those in the know, it seems shocking to have to prove the value of social media. In my mind it is something like the transition from riding around on horses to riding in automobiles. Clearly the difference is extreme. Yet, there is always tremendous resistance to change. Companies refuse to invest in creative and knowledgeable employees who live and breath social media. Unfortunately, companies that continue to carry ancient beliefs won’t be around in five years. Companies that think that social media is something that they can just throw at college interns or recent college graduates are extremely mistaken. However, companies that invest with justified employee salaries and resources will reap the benefits 1000 fold.

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