A lot of people have asked me why I have so much interest in moving my career from an editorial based career into a marketing based career. It is not because I have something against words, nor do I hate the editing process. I believe that writing and editing are excellent skills to hold and I am grateful to have the last 10 years of writing and editing experience behind me as a foundation for the next phase of my career.

I have thought long and hard on this subject and I think it boils down to the fact that at the end of the day I believe that for me and my individual career, there is more passion, job security, opportunity and growth by utilizing my skill set in the field of marketing.

I personally find that I thrive on creating campaigns and ideas for projects focused on increasing audience and revenue and most importantly bringing those ideas to life. I enjoy the research of finding out what works and what doesn’t for a brand and anticipating what will work in the future. Every company needs marketing, and marketing is in everything aspect of a business.

For example in the publishing world:
marketing is in everything from house ads, driving circulation, eblasts, video, websites, blogs, mobile sites, microsites, print mailings, magazines and journals, events, webcasts, supplements, social networking, social media, customer service and more.

Every touch that a company has with its clients or customers involves the art of marketing.
When it is done right, you just don’t notice it.

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